This is a video from the show 30 Rock advertising Verizon phones.
Here is an example on Rachel Ray where she advertises Snyders Pretzels.
The average american is exposed to about 3000 advertising messages a day. 50 percent of american homes have at least three tv's or more! Also, the average american watches 8 hours of T.V a day. With this amount of exposer are we really aware of all the the advertisements being thrown at us?
My husband and I love to look for product placement in shows that we watch. They are everywhere, even sometimes when they didn't mean to. As I am studying advertising right now, I am learning how hard it is to catch the average american's attention, even with all the media we incorporate into our lives. Commercials can be fastforwarded and print ads are often flipped past. Advertisers have really tried to be creative with selling their product. I don't believe it is manipulative. It is tactful. We cannot say that advertsements rob us of our freewill. We always have the right to choose.
In the bible, Joshua 24:15 it states " choose you this day whom ye will serve." We have the control. There are ads out there that have subliminal messages that if followed can be harmful. We know right from wrong, and to say that ads decided our choices for us is to say that we are merely puppets. We have the right and the responsibility to choose that which is good and wholesome and filter out the rest.
I believe product placement is a fun way to keep us on our toes. It encourages us to be aware of our surroundings. It teaches us that things are not always what they seem.
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