Sports

Advertisers are trying to get our attention in the hope when we're looking for new equipment, we'll make sure to remember their brand and buy their product. Everyone is looking to project the image that their equipment is the newest and has the best technology; improve your game and make you the best player anyone's ever seen. They're decorating the players, the caddies, the fans, and even the field.

At the Auburn vs. Louisiana State football game on September 16, 2006, computer generated ads for Ruby Tuesday were shown on the 1st down line for viewers. Many complained about the interruption.

In 2004, Columbia Pictures said it would cover Major League Baseball (MLB) bases with promotions of it's upcoming Spider-Man II logos. Fans voted against the ad on AOL.com and EPSN.com. The studio ended up dumping that idea.

In researching advertising in sports, I stumbled upon some intriguing statistics. Out of the approximately 95 national ads that were shown during the Super Bowl this year, only 43 of those ads had women in them. That's not even the number of ads that were directed towards women. (Mostly, the women in these ads were used in the background, a promise that the product would make bombshell women flock around guy when he used/bought specific product.) The real kicker of this is that 38% of viewers were women. The $7 trillion they spend a year was, for the most part, ignored.

During the Olympics, Visa came out with an inspiring commercial that focused on the international spectrum of the Olympics, rather than just the American side of it all. See for yourself: http://www.youtube.com/watch?v=1V22PebTiik

Advertising in the world of sports is a vibrant side and one that many advertisers are getting into; watching sports now days isn't just for the game. It's also for the entertainment. Think how big the Super Bowl is and how much money is spent to reach that audience. It is only just a matter of time until the world is covered in slogans and logos. Wait...it's practically there already.

http://www.usatoday.com/money/advertising/2006-10-10-ad-nauseum-usat_x.htm
http://www.aef.com/industry/news/data/2009/9004